This can only be bad for Apple. They are losing significant amounts of backward compatibility with pre-OS X software. Their short term sales will be hurt by people's reluctance to buy "obsolete" hardware. For some indeterminate amount of time, some OS X software that has not been ported will run under an emulator, which is okay, but hardly a pleasant experience. Emulation is definitely a downgrade from a user perspective.
I'm not sure if it's good news for Intel or not. The Pentium M and Pentium 4 have serious architectural issues. In the short term, Intel will likely sell more processors (it's a significant size new customer for them). Intel may become less dependent on Dell for sales. In the long term, it's less clear that it's a real positive for them (they are already sometimes considered a monopoly-like company).
AMD is currently the x86 performance leader, so it's good for them. Even if Apple doesn't buy AMD processors in the short term, like Dell, they will feel significant customer pressure to do so. If AMD does land either Dell or Apple as a customer, they should be able to significantly increase their production capacity and their revenues.
It doesn't appear that there will be a mass market alternative to x86 anymore, which is probably bad for customers. If AMD decides to stop innovating, the architecture could stagnant for years (Intel took its eye off the x86 ball years ago).
Disclosure: I am long AMD stock.